CASE STUDY · Unreal Engine 3D Configurator · SaaS
RigBuilder Jeep Configurator
A real-time Unreal Engine 5 configurator for Jeep Wrangler and Gladiator with 100 aftermarket accessories, VIN lookup, AR, browser streaming and a full subscription platform — built by BloodNexus.
- Client
- Hothead Headliners, Idaho, USA
- Vehicles
- Jeep Wrangler JL · Gladiator
- Platforms
- Desktop · Browser · iOS · Android
- Stack
- UE5 · Next.js · NestJS · PostgreSQL · Stripe · AWS
- Our role
- 3D art, Unreal app, web platform, AR
The brief
Off-road shops needed a way to show customers exactly how a lifted, accessorised Jeep would look — and whether the parts would actually fit together — before anything was ordered.
We modelled every part, built the real-time Unreal configurator with a compatibility rule engine, and wrapped it in a subscription platform with licensing, automatic updates, AR and in-browser streaming.
Challenges we solved
No 3D assets existed
All 100 accessories — bumpers, lift kits, tyres, wheels, lights, winches, racks, fenders — were modelled from product photos and specs and optimised for real time.
Shop-level fitment knowledge
The client's compatibility data became a JSON rule engine that checks lift, tyre size, gearing and clearance and flags issues as info, warning or critical.
Tyres that fit for real
Every tyre is built to real-world dimensions, so size, offset and lift combinations look and sit correctly on the vehicle.
100 swappable parts, smooth frame rate
LODs, material and texture optimisation and draw-call reduction, profiled across devices — plus pixel streaming for anyone without a strong GPU.
What we built
- Snap-on accessories with pricing and saved builds
- Conflict detection and fitment advisor
- VIN lookup loads the matching base trim
- AR placement on iOS (ARKit) and Android (ARCore)
- Browser pixel streaming — no install
- Stripe subscriptions, licences, auto-updates, admin panel
Results
- Delivered: 2 vehicles, 100 accessories and the full platform
- Buy Now links and ZIP-code shop finder for local quotes
- Runs on desktop, in the browser and in AR on phones
Developed by BloodNexus Studio as development partner to NipsApp Game Studios.
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